Just so you're warned, I'm about to get all preachy. Which I hate doing, but another thing I hate is the senselessness I often feel our country/the world is heading towards.
So sunday was the Super Bowl, just declared by
ESPN to be the most watched TV show EVER. The main event (if you weren't aware) was all of the commercials in between the actual game, as a cost of approximately $3.1 million dollars per 30-second spot was spent on each commercial. By my best guesses, there were about 60 commercials, totaling the outrageous sum of $186
million dollars spent on trying to sell the American public some kind of product. One hundred and eighty-six million dollars. 1 8 6 0 0 0 0 0 0. (that's nine figures; that's a lot).
If there are 60 companies willing to throw away $3.1 million trying to get your attention for 30 seconds, fine. What just kills me is this...
ONE.org tells me there are approximately one billion (1,000,000,000) undernourished individuals in the world today. As one example, Ethiopia alone has 100,000 severely malnourished children. That's children alone, and only counting the ones who qualify as severely malnourished.
To put that in perspective, the $186,000,000 spent on advertising could be divided up to equal a contribution of $1860 per child. That's an astronomical sum considering current living conditions in Ethiopia. Another way to look at it would be giving each of these severely malnourished children a portion of lifesaving nutrient-dense food every single day for over five years. 100,000 people could be fed for five years.
If not Ethiopia, then 186,000,000 of the world's hungry could be given food for a day.
Or, if not food, disease prevention. At a contribution of 50 cents per person, 372,000,000 individuals could be protected against all seven Neglected Tropical Diseases (including things like bacterial and fungal infections), coverage that would last them an entire year. That's over a third (37%) of the entire world's current need. Check out
this post on ONE, or
this website (see comments) from an organization dedicated to eradicating NTDs.
I could keep going with all of this for awhile, but I think that'll do. With approximately 106,000,000 million viewers of the Super Bowl, an average of $1.75 was spent on each person, all to moderately entertain Americans for about 30 minutes total. Kind of ridiculous, no?
Oh, and let's not forget, this is for the 2010 Super Bowl alone.
Love, Jennifer
PS (Feb 9)... Corrected a couple of my facts. In my rush to make sense of a whole lot of information gathered from various sources I made a couple small mistakes. Fixed.